Brand Identity, Launch Campaign

Goodness doesn’t just happen. You have to choose it.

In response to the explosive growth of the wellness beverage category, Botania was looking to launch their product and take on the category. Starting with little more than a taste and a dream, we helped them build a brand from the bottle up.

Landing on the tagline Grab Some Goodness, we then came up with a brand story centered around the power of choice. We paired that with a biting tone and an art style as fresh as the drink itself, then set out into the world to introduce our new juice.

Indie Agency Award / Brand Design