Product Launch, TV Campaign, Digital Video

It’s time for style to be comfortable and for comfort to be stylish. After all, nothing looks better on you than true comfort. Introducing Hanes® Originals—basics that are far from basic. These are clothes that are made for every body. They’re modern essentials with no rules for how to wear it or pair it, as long as you own it.


BARKER NYC

Exec. Creative Director: Sandi Harari
Creative Director: Maya Kagan
ACDs: Joey Marion, Cat Eccardt
Copywriter: Sarah Bielawski



Acct. Director: Kelsie Johnson
Acct. Supervisor: Lauren Young
Editor: Dave Schmidt
Production: CCC


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Audible Escape