Brand Identity, Campaign
At the height of the pandemic, the teams at Holy Name Medical Center were on the frontlines in the fight against COVID-19. However, cancer and pregnancies don’t wait for things to settle down. This campaign reminds the tri-state area that Holy Name was still there for all of its patients—especially those with everyday challenges.
Media placement for Bergen Magazine
The campaign direction and tone informs how each vertical of Holy Name communicates. Our brand guide (below), helps to keep everyone aligned and on-strategy.
BARKER NYC
Creative Director: Sandi Harari
Account Supervisor: Kelsie Johnson
Associate Creative Director (& Video Director): Kelsey Miller
Senior Art Director: Joey Marion
Copywriter: Bailey Sward
Account Executive: Maria Trachy
Photographer: Ari Michelson
Director of Photography (Video): Stephen Hicken