Randolph has always made uncompromising, jewelry-quality handcrafted sunglasses. As the first aviators, they have a cherished military legacy and a cult following among men who appreciate the details. But it was time to look forward—and outward.

To grow their audience (with a focus on women), we repositioned Randolph as part of a new wave in luxury: less about status, more about self. The result was a bold new brand platform: Engineered for Expression. What happens when a perfectly designed pair of sunglasses meets their perfect wearer? Confidence. Individuality. And a 200% boost in web traffic.

Randolph now carries emotion across every channel. Heritage gave Randolph credibility. Expression gives it momentum.