When Blink changed hands in a big corporate acquisition, they had a blank slate: no media history, low brand recognition, and one lonely tagline. We gave them more than a refresh. We gave them a rhythm.

Rather than leaning into tired category tropes about dry eye hydration and redness, we reframed the category around a feeling: relief you can hear. Our concept gives each Blink product its own musical hook, genre, and vibe—meeting consumers where they are, starting with an EDM-fueled productivity anthem.

For Blink Triple Care, we launched Work. Play. Blink. Relief.—a Daft Punk-inspired track that turned a clinical benefit into an unstoppable beat. It didn’t just stand out. It tested off the charts and brought in a 62% bump in sales.

Now, Blink isn’t just on shelf. It’s in your head in the best possible way.