Visual Identity, Graphic Design

All heart—by design.

Not Just a Goof is a grassroots-made documentary that celebrates the unlikely legacy of A Goofy Movie. More than a cult favorite, it’s been a cornerstone of childhood for a whole generation of fans.

The ask? Give it a crisp, polished visual identity and add zip to the graphic storytelling so the directors can pitch it to the Disney+ team.

The documentary tells the story of a scrappy team who poured everything into their first animated feature. We brought in storyboard illustrations, frames, and hand-drawn gestures to feel their heart in the edit. The Disney+ team bought it.

This one was always for the fans.


Clients: Eric Kimelton, Christopher Ninness, Scott Seibold

Art Direction, Design: Joey Marion

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