Brand Identity, Advertising
The setup?
A standout brand.
The punchline?
A sold-out show.
Glassjaw is a nonprofit with a serious love for stand-up and an even more serious mission: to make live comedy and the performing arts accessible in New Hampshire. But in an area where most comedy shows blend into barroom noise, we knew Glassjaw needed to punch through.
We built a brand that could take a hit…and deliver one back. Confident. Polished. Unmissable.
The debut show sold out thanks to a local poster campaign that turned up the volume on a FOMO feeling. Glassjaw showed up like a heavyweight. The audience followed. Talk about a strong opener.
Client: Glassjaw Productions
Creative Direction: Joey Marion, Ian Enright