Sunsweet has been leading the prune category for over 100 years—but its audience was, well, aging with it. To reintroduce this powerhouse product to a younger, wellness-driven generation, we modernized Sunsweet’s brand voice and social presence. Rooted in a Feel Good mindset, our strategy reconnected the brand’s natural benefits to the rise of daily health routines, helping it show up where it counts: in feeds, fridges, and minds.

Across Instagram and Facebook, we paired vibrant visuals with playful, informative language—something confident enough to spark action, but self-aware enough to keep it fun. The result? Growth across Millennial and Gen X audiences, a cultural reappraisal of prunes, and the beginnings of a fresh presence on TikTok. Sunsweet isn’t just aging gracefully—it’s growing again.